Role Of One Way Links In SEO
What is a link? Simply said, a link is defined as “a vote”. Each link that points to your website from another website gives a signal to search engines that the other website considers your resource very important. The search engines therefore interpret this as a vote for your site.
Most often, new websites have difficulty appearing in top ten search engine rankings in the first 6 months for their chosen keywords. The content of your website, of course, plays a very important factor in search engine ranking and placement. It is also however important that you get high quality and quantity one way links or inbound links to keep your website ranking high. Having a new website indexed is no longer an issue these days. What matter are your keywords that appear in search engine results, thus increasing your ranking in the search engines.
This can be done through link building campaigns—part of the indexing process, done in a very specific manor so that your website will not be penalized and entirely disappear from search results, what is called as sandbox effect.
Link building campaigns can be done basically in two ways, (1) one way linking and (2) reciprocal linking—a link exchange between two websites. Nowadays, one way permanent link building from external links or different websites with different IP addresses has proven to be more effective than reciprocal link building. A one way link from a related website becomes a vote of confidence on your website content to search engines, resulting to improved engine ranking placement. Your website will then be considered by search engines as an authority. This way, no link farms are used. Link farms are those websites that do not have actual content in them but contain more than 50 external links.
How can you obtain one way links? Write your articles well, comment on blogs, be involved with social marketing websites, forum posting, and directory listings. Write your article well, share your experiences with others, and this will primarily get you links and have a great source of qualified traffic. On the other hand, if you do your forum posting right, you will see your traffic improve and and get links as well.
There are lots of free directory listings available, with verified non-link farm and varying page ranks. One word of advice is to be specific as possible but look natural. Do not get too many one way links all at the same time, as you might even be penalized by search engines and your link profile will be hurt.
Important things to remember in applying for directory listings are your Title or Anchor Text that are based on your primary, secondary and third set of keywords, Description or Web Content, and Keywords. In all these, you should be very specific.
Having done all these, you are on your way to obtaining higher traffic, more links, higher page ranks, and increased ranking in the search engines.